3 ways to control your Adwords costs
I came across this great video from Google Adwords that shows you 3 ways to effectively control your Adwords campaign costs, this is a very beneficial video for all affiliate marketers and online marketers in general.
The 1st 2 ways are quite simple and if you used your Adwords account for quite some time, you probably know about them already, the 3rd way mentions the importance of your ad’s and landing page quality score in the ranking of your ads, in case you didnt know this, the position of your ad is not only based on your bids, bidding the highest amount doesnt always mean you get the highest position, an ad with a better quality score can get a higher position than another lower quality score ad even if its bidding much more CPC.
You can find out more about the quality score formulas Google uses and other information in the Adwords quality score FAQ page.
