Sohaib Thiab – The Story of an Internet Entrepreneur

Myspace’s new advertising program, named hypertargeting was recently launched, Myspace announced their plans for their new ad targeting system recently after the launch of Facebook’s Beacon which was covered well on Techcrunch, basically the hypertargeting system allows advertisers to target ads based on the information on the user’s profile, such as interests, occupation and other data as well as user actions.

According to Myspace, Google’s search dollars made $62 millions out of the $233 million that Myspace generated in revenue in the last quarter, this will place more strain and will be a good opportunity to see if the new hypertageting system will perform better than Google’s contextual ad system and which one is better for social networks. How well the Hypertageting system performs will also be a main indicator whether will Newscorp reach their goal of $1 Billion revenue in 2008 or not.

Social Media Ad company, lotame which specializes in serving ads for social networks and user generated content sites raised $10 million in a new round of funding, the company says that they figured out how to generate money out of social networks which are well know for their popularity and for their difficulty in selling ads on, which seems to be similar to Myspace’s Hypertargeting system.

All of this hype regarding this new method of ad targeting is exciting and might be the light at the end of the tunnel for social networks which so far have been struggling at increasing their ad revenue dollars especially after the not so popular Facebook social ads launch.

[tags]hypertargeting, myspace, facebook, social ads, social media, social networks[/tags]

Well its all over the web, after all the rumors that have been going around for the past year, Microsoft went out and confirmed it today in this press release, this deal, if it does go through will be one of the largest acquisitions in the history of the internet, this estimates the Yahoo! share at $31, Microsoft offered a combination of cash and Microsoft stock to Yahoo!

Needless to say, this puts allot of pressure on Google, which may very well be the greatest threat to the search giant so far, Yahoo! and Microsoft combines will own 27% of the search market pie while Google owns 68.1%, still Google remains the biggest player in the search arena, but its definitely something Google needs to look out for.

The internet as we know it wont be the same if this deal goes through, of course it depends if they decide to keep their products separate or in some way join them, just imagine how would things change if Windows Live Messenger and Yahoo Instant messenger combined, crazy yeah?

You can read more about this offer on Techcrunch in this post.

[tags]yahoo, Microsoft, Google[/tags]