Facebook’s Beacon Hitting a Brickwall?
It looks like the increased complaints regarding Facebook’s new advertising offering (Beacon) forced the company to update Beacon’s privacy policy, the clear discontent that spread through the media world surely made an effect and here is how Facebook reacted:
- You now can say No Thanks to the option of distributing an activity you made on a website that has the Beacon code added to it, selecting no thanks will disallow this news item from being distributed anywhere on Facebook.
- If you close the notification box or ignore it (it appears in the lower right corner), the story will be sent to Facebook but not published.
In the previuos Beacon version, the news would have been published right away on your website with no notification.
However, even with the new version, and when selecting the 1st option, will Facebook store the data anyways but not display it publicly? this is something that I can’t seem to find an answer for in Facebook’s FAQ or in other blog posts that cover this topic. Such information is worth lots of money, and while I loved the concept behind Beacon, I think its just overdoing it and mainly concentrating on the advertiser’s benefit.
[tags]facebook beacon, social ads[/tags]
