Sohaib Thiab – The Story of an Internet Entrepreneur

Alright, its time for another SEO post with some tips on how to get some traffic out of Google!

Inner Links!

Inner links are the links inside your pages, lots of us know how important it is to get links from other websites pointing to your website, but lots fail to remember or simply don’t know the importance of your inner linking structure, here are some tips you should know when building your website:

1. Link to your pages with one format only, meaning that you should link to your home page with http://www.domain.com only and never use different version of the link like http://domain.com or http://www.domain.com/index.html and so on. Same goes for all of your inner pages.
2. If you have an existing website, and you’ve already linked to other pages with different link formats, check what version of the link has the highest PR, if you http://domain.com has a higher PR, use that version in your links, and setup a 301 redirect from any other versions your using to the version with the highest PR, that way any PR value will be transfered to the highest PR page with the next PR update.
3. Use the keywords your targeting for each page as the link whenever you link to it from another page, allot of websites link to inner pages with click here, or more information, thats just a waste of value that you could be transferring to those inner pages.

Robots.txt

Some argue that robots.txt is no longer important, some search engines no longer use, but others still do, and it wont harm to add a robots.txt file and block spiders from indexing unwanted file, you can also block any archive folders from being indexed and risk the penalty of duplicate content, although according to this video on Webpronews Google no longer has a penalty on duplicate content, but others may still do.

A recent post on linkbuildingblog.com covered the topic of robots.txt in more detail, you can read it here.